Are you looking to integrate your system with Dan Murphy's?

For Retail customers, suppliers, 3PL warehouses, or other systems that don’t already connect with Dan Murphy's, Crossfire Integration can set you up seamlessly — taking the complexity out of automating business processes.

Dan Murphy's logo

Introduce true efficiency to your business and supply chain

Crossfire provides the most comprehensive Dan Murphy's EDI integration solutions. Our proven approach is flexible and customisable to exactly what you need, ensuring your business is getting the most it can from automation. We’re trusted by a wide range of customers to supply fully managed EDI services, ensuring a robust and efficient integration between Dan Murphy's and external service providers.

Benefits of Crossfire's EDI integration with Dan Murphy's

Our extensive network of global retailers, supply chain partners and software means you can integrate with Dan Murphy's quickly, providing the following benefits:

Want to know more about the benefits of EDI (Electronic Data Interchange)?

Read our blog


Automated data flow

An automated ordering process that reduces errors and increases efficiencies


Simple pricing

Unlimited messages, Crossfire is a fixed monthly price.


Fully managed service

Working with us requires no in-house EDI knowledge, we take care of everything involved in your integration.


Fast and proven integration

Crossfire can draw on years of experience with various system integrations and take into account unique business processes when developing a solution.


Fully EDI compliant

With EDI in place, you will be able to fast track order turnaround times and be fully compliant with Dan Murphy's.

"Because we supply the major supermarket chains in a number of countries via multiple 3rd party DC’s it is critical that we can seamlessly integrate with customers and warehouses to ensure we deliver in full and on time. The team at Crossfire have made that possible"

— Howard George


Dan Murphy's Integration with Crossfire - Use Cases

Common EDI Requirements

  • Purchase Order (PO) (850)

    Receive Purchase Orders from Dan Murphy's into your system automatically via Crossfire.

  • Purchase Order Acknowledgement (POA) (855)

    Once you have reviewed the order in your system, and updated quantities (if applicable), Crossfire will pull a POA, which will be sent to Dan Murphy's.

  • Advance Shipping Notice (ASN) (856)

    An ASN is sent to Dan Murphy's via Crossfire when a shipment is created. This confirms the delivery details and outlines the contents of the order.

  • Invoice (INV) (810)

    When you're ready to, you can send invoices to Dan Murphy's via Crossfire at the press of a button. This usually happens by confirming an invoice or completing an order in most systems.

  • Product Activity Data (852)

    Product Activity Data is sent from Dan Murphy's. Crossfire will typically pick this up, translate it into a readable format/report and send this to you.

  • Price/sales Catalog (PRICAT) (832)

    Crossfire will pull out a list of products and prices from your system, this will be converted into  Dan Murphy's’s format and sent to them in their required format.

  • Purchase Order Change (POC) (860)

    If Dan Murphy's needs to amend an order they have already sent to you, they will send through a PO Change. Crossfire will pick this up, and push this into your system, with an identifier that indicates that there is a change to the order.

How to get started with Crossfire

Step 1

Tell us about you

Tell us who you want to connect with i.e. your trading partners.

Step 2


Determine the integration method (EDI/API), the message standards and systems to be used.

Step 3


Find out your connectivity details, how we will connect to your system and your partner’s system.

Step 4


We then complete testing to ensure a robust service and that everything works, then you’re ready to have your integration up and running!

What is Dan Murphy's?

Daniel Francis Murphy was born in 1918 to a family that had been in the Australian liquor industry since 1878. Over the course of a life dedicated to wine, he became an oenophile, a visionary, and an astute entrepreneur.

Dan's revered standing in the Australian wine community never stopped growing. He was friends with a "who's who" of Australian wine, including Maurice O’Shea, Max Schubert, Jim Barry and more. Dan Murphy’s trailblazing spirit drives everything we do – from the layout of our stores to the expert advice of our merchants – while his clarity of vision survives to this day: offer the most extensive range at the lowest process possible; add a passionate enthusiasm for what you sell, and you’ve got an unbeatable offer.

Let's connect today

Chat to us about your integration challenges, we want to help you get an edge