Are you looking to integrate your system with Foodstuffs?

For Retail customers, suppliers, 3PL warehouses, or other systems that don’t already connect with Foodstuffs, Crossfire Integration can set you up seamlessly — taking the complexity out of automating business processes. 

Sandfield (Crossfire's parent company) built a flexible new eXchange portal for Foodstuffs' suppliers, while Crossfire unlocked data from other systems so it could freely flow in and out of the new eXchange. These days, Crossfire works with a number of Foodstuffs suppliers to seamlessly integrate them with the eXchange and ensure their EDI compliance is met.

Read about it here.

Foodstuffs logo

Introduce true efficiency to your business and supply chain

Crossfire provides the most comprehensive Foodstuffs EDI integration solutions. Our proven approach is flexible and customisable to exactly what you need, ensuring your business is getting the most it can from automation. We’re trusted by a wide range of customers to supply fully managed EDI services, ensuring a robust and efficient integration between Foodstuffs and external service providers.

Benefits of Crossfire's EDI integration with Foodstuffs

Our extensive network of global retailers, supply chain partners and software means you can integrate with Foodstuffs quickly, providing the following benefits:

Want to know more about the benefits of EDI (Electronic Data Interchange)?

Read our blog


Automated data flow

An automated ordering process that reduces errors and increases efficiencies


Simple pricing

Unlimited messages, Crossfire is a fixed monthly price.


Fully managed service

Working with us requires no in-house EDI knowledge, we take care of everything involved in your integration.


Fast and proven integration

Crossfire can draw on years of experience with various system integrations and take into account unique business processes when developing a solution.


Fully EDI compliant

With EDI in place, you will be able to fast track order turnaround times and be fully compliant with Foodstuffs.

Foodstuffs Integration with Crossfire - Use Cases

Common EDI Requirements

  • Purchase Order (PO) (850)

    There are two different types of purchase orders, based on where the order originates, although they are substantially the same:

    • Distribution Centre/ Warehouse Orders
    • Retail Store Orders
  • Advance Shipping Notice (ASN) (856)

    An ASN is an electronic packing slip or delivery docket. An ASN is sent to Foodstuffs' inwards goods to confirm the delivery details so that they know what to expect when the goods arrive. 

  • Invoice (INV) (810)

    When you're ready to, you can send invoices to Foodstuffs via Crossfire at the press of a button. An Invoice can either be a "Tax Invoice" or a "Credit Note".

  • Delivery Forecast Note (DFN)

    A DFN is sent by suppliers practicing Just In Time Ordering. These suppliers tend to be those for whom Purchase Orders are not raised prior to delivery. Typically the highly perishable items are delivered at least once per day, and any dated stock is removed by the supplier. This is currently only available for use by Foodstuffs South Island. 

  • Order Message (MSG)

    A Purchase Order must be Acknowledged before a set period of time, usually two hours. An Order Message must arrive prior to an ASN

How to get started with Crossfire

Step 1

Tell us about you

Tell us who you want to connect with i.e. your trading partners.

Step 2


Determine the integration method (EDI/API), the message standards and systems to be used.

Step 3


Find out your connectivity details, how we will connect to your system and your partner’s system.

Step 4


We then complete testing to ensure a robust service and that everything works, then you’re ready to have your integration up and running!

What is Foodstuffs?

Foodstuffs Ltd is jointly owned by two New Zealand grocery and liquor retailers' cooperatives, Foodstuffs North Island Limited and Foodstuffs South Island Limited. Together, the two cooperatives collectively control an estimated 53% of the New Zealand grocery market. Brands include PAK’nSAVE, New World and Four Square, as well as the newly introduced small format stores PAK'nSAVE MINI and Fresh Collective by New World in the North Island.

Let's connect today

Chat to us about your supply chain challenges, we want to help you get an edge